RSS Feed Submissions:
RSS feed submissions are fairly basic. You should submit all of your RSS feeds to the major directories, but the major thing is to not always submit them to all the directories. Again, if you are using software and it fails, leave it alone. It looks more natural that way.
Also, change up the tags a little bit. If you use all the exact same tags, it is pretty obvious that all the pages are from the same person and it doesn’t look natural.
Video Submissions:
Video submissions are a different style of marketing, but they are quite important for making it natural. With the video sites you can’t use anchor text on your links, so it is all just a basic link. Google likes to see these, and the video sites can have a lot of ranking power so they are a good place to get these links from.
With the video submissions you want to submit your video to many different directories, and you want to submit multiple videos. Make sure you use many of the same tags, but not all of the same tags in your videos.
If you are like me, and you are not good with videos and do not like doing video submissions, you need to do at least one, in order to have links from different types of sites. Google likes to see links not only from different sites but different types of sites, so make sure you submit at least one video.
Blog Commenting:
Commenting on blogs can be very powerful, but many marketers claim that it no longer works. However, I have found that it does work very well, and it also makes your linking look much more natural, especially if you comment on blogs not related to your website and blogs related to your website.
You can do searches for high PR do-follow blogs and make comments on them in order to gain more backlinks and more link juice. I personally do not like using auto-blogging software. This type of software just posts comments that aren’t relevant and that will get deleted.
There is software you can use to find do-follow blogs, and this type of software is ok, but you need to actually make good posts (or hire someone to make the posts for you).
The way I do my blog commenting is this: I first find a do-follow blog to post on. The higher the PR of the blog, the more worth your time it is. Then I read through a post on the blog. Yes, I read the ENTIRE post because then I can make a better comment, not sound like an idiot, and not get my comments deleted by the moderator.
Once I have read the post, I read a few of the comments that other people have left so that I can see what kind of comments the moderator is allowing people to post on the blog. Then I post an INTELLIGENT comment on the article/blog post.
I also check the names of the people commenting. If people use keywords as their name, then I use keywords as my name. If everyone is using their real name, then I use my real name (or pen name, depending on what niche I am in). I also check to see if people are using signatures on their posts. If they are using signatures with links in them, then I will write a signature with an extra link in it.
Also, make sure you fill in the website box with your URL so that you get a backlink from each post!
Comment on blogs related to yours and blogs that aren’t related to yours. Blogs that are related to yours will do more for your rankings, but blogs that aren’t related make it appear much more natural to Google and do a lot for your rankings.
Forum Posting:
Forum posting is a good way to get more backlinks and to make your linking strategies appear natural. Forums allow you to include links in your signature, so every time you post you get a backlink to your website.
Some forums are no-follow for the signatures, which means you do not receive link juice from your backlinks, but you can still use these forums for traffic to your website, and you can use them to get backlinks if you play it right.
Start off by posting helpful comments on a forum and ask a few questions. Make yourself known, and after a week of posting one or two posts per day in that forum, you can post often post a new topic asking people what they think of your website. Ask if they can suggest improvements and just get people’s comments on your website.
This will get you a backlink from the post, and you may even get some good suggestions on how to improve your website so you can make more money!
Web Directories:
Web directories used to be all you needed to get good rankings in Google. Although this is no longer the case, they are still very valuable as part of your diversification strategy and there are many high PR web directories that will give you a lot of link juice.
Submitting to web directories is a lot like bookmarking a site. You must include a keyword rich title and description of the site. It is easy to submit to web directories. Two of the best are Dmoz and Jayde. If you want to find directories that are directly related to your niche, then simply do a Google search for these terms:
“Keyword” Directory
“Keyword” Resources
“Keyword” Submit Your Site
“Keyword” Add URL
“Keyword” Links
You can do these searches for multiple keywords to get as many results as possible and find many directories that are related to your topic, and therefore have more power.
These directories that are niche specific, and therefore have less outgoing links and are topically relevant so they carry more link juice than many generally directories. The larger directories such as Dmoz and Jayde carry more weight, as they are much larger directories that carry much weight in Google.
By submitting to directories you can gain easy backlinks that will give you a lot of link juice and make your linking appear natural, as you are gaining links from other directories.
Blog Directories:
Blog directories are basically the same idea as web directories. If your main website is a blog, then you can submit it to blog directories as well as web directories. If your main site is not a blog, then you can do what many websites do and create a blog for your website and submit it to the blog directories.
Blog directory listings can rank quite highly in the search engines for low competition keywords. They follow the same format as web directories, so they are easy to submit to.
There are not nearly as many blog directories as there are web directories, so you do not have to do keywords searches to find them. You only have to submit to the major blog directories. All other ones will give you little to no results.
These are the blog directories you should submit to: http://www.blogcatalog.com, http://www.bloghub.com, http://www.blogarama.com, http://www.weblogalot.com, http://dir.blogflux.com, http://blogs.botw.org & http://portal.eatonweb.com
As far as I know, there are no other blog directories worth submitting to, but this list will get you some good results. Some of them will show up in the search engine rankings if your title and description are keyword rich, but the ones that don’t still give you link juice and traffic to your blog.
Press Releases:
Press releases are quickly becoming a powerful method of obtaining search engine rankings and traffic. If you write a good press release and submit it to the right places, you can get top Google rankings with your press release, and you will get link juice back to your main page, and you will get traffic from the press releases as well.
When you write a press release, you write it like a news report. Pretend you are writing a column for a newspaper. It has to be interesting, and it has to be something people want to know about. If it is good enough, you can even get into Google News, which can get you first page rankings for incredibly high competition keywords. I don’t know if you know this, but Google loves Google News. (I wonder why that is?J)
You want to have one link in the press release linking back to your main site. Use anchor text whenever possible. If you really cannot write a press release, then hire an outsourcer to do it for you.
Podcasts:
Alright, I don’t know much about podcasts, and to be honest I haven’t really used them. However, I know that they can be powerful, especially because you have almost no competition whatsoever. Because I do not know anything really about podcasts, I will not lie and make up something I don’t really know about.
I know you can submit your podcasts to different podcast directories, and even get your podcasts into iTunes, which can work great for your marketing, but I do not know how to get the best results out of them. The key is, you need to diversify as much as possible, so podcasts are something you should look into.
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